Season 1,

007: Geoff O’keefe- Stumbling up to a venerable outdoor career

July 06, 2017

The episode that you are about to listen to is with my good friend Geoff O’Keefe, he and I worked together years ago at A16. Geoff has held roles with American Recreation Products, Mountainsmith, Lowe Alpine Systems, and Patagonia. He was one of the original members at Planet Outdoors, one of the first online retailers in the first coming of the .com era. Geoff is now a partner at New Normal Consulting and operates his personal project O’Keefe Woodworks.

In this conversation, we talk about his career experience, how he “stumbled up” the career ladder and had a ton of fun along the way.

Show Notes

Bio

UC Santa Barbara

Western Washington State

Washington State

grew up in Washington

first exposure to the outdoors

various outdoor adventures growing up in WA, climbing, backpacking, fishing, hunting

Things and people we talked about

1976 “by accident” began working at Granite Stairway in Santa Barbara setting up and managing the warehouse

Peter Benjamin

John Oches

Marty Heister

“had the good fortune of working for people who trusted me to do things the I didn’t know how to do”

A16

Patagonia

Wilderness experience

Greg thomsen

Jim thomsen

Klettersack

1978 Snow Lion hit the wall and Bill Simon and owners of A16 and Granite Stairway started Black Ice

Steve Meyers

1983 began managing A16 San Fernando Store (previously The Mountain Store)

Open to buy, merchandise planning, buyer training

Patagonia Retail

Ric Hatch

Yvon Chouinard

Mike Fowler

Uncle Dans

American Recreation Products

Mountain smith

Lowe Alpine

Lumberjack

105 Meridian

Dave Secunda

Don Burch

Planet Outdoors

Fog Dog

Asia Manufacturing

Excel Outdoors

Michael Hogdson

Brad Werntz

Mentor Univ Colorado Business School

“we’re not in Kansas anymore and the tooth paste is not going back in the tube”

Sport Chalet

Backwoods

EMS

Blue Ridge

Gander

Darren Bush

Rutabaga

Amazon

Apple

Angela Ahrendts, Apple VP of Retail

Campmor

Moose Jaw

Dawson Wheeler

Marvin Webb

Rock Creek

River Sports

Ed Mcallister

Gary Neptune

Harrys Razors

Dan Nordstrom

Jerry Stritzke

Operational Excelence- Walmart Costco

Product Leadership- most Outdoor Brands, Nike

Customer Intamacy- Nordstrom

The conservation Alliance

Routines, tips

Favorite Books

The Discipline of Market Leaders by Fred Wiersma

“Fiction, Poetry, Biography the list would be ridiculous”

 

 

 

 

 

 

 

Connect with Geoff

New Normal Consulting

O’Keefe Woodworks

Links

You are my Tribe

Patagonia

Uncle Dans

Mountainsmith

Lowe Alpine

Slumberjack

Excel Outdoors

Rutabaga

Amazon

Apple

Campmor

Moosejaw

Rock Creek Outfitters

River Sports Outfitters

Nordstrom

Outdoor Research

REI

Walmart

Costco

The Conservation Alliance

 

If you enjoyed this episode with   I would appreciate a review in iTunes & Stitcher

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