008-Serena Bishop Gordon- Pro Cyclist and Conservation Alliance Program Director

June 22, 2017

This episode is my conversation with Serena Bishop Gordon. Serena is a Professional Cyclist and Program Director for The Conservation Alliance. In this conversation, we talk about her background in finance, her brief time at Enron and how she got involved with Adidas and The Conservation Alliance.

Show Notes


University of Portland

Pro Cyclist

The Conservation Alliance

first exposure to the outdoors

growing up spent a lot of time outdoor

Shasta Lake, Trinity Mountains

trip to Yosemite cemented her love of the outdoors

Things we talked about

Serena’s experience in Finance

the outdoor Industry’s passion

Her brief time at Enron

learning retail with Patagonia

retail as a training ground for an outdoor career

Bicycle racing

thru hiked the PCT

Eastside Sports

John Sterling

The Conservation Alliance

Sally McCoy


the growth of Bishop, CA and Bend, OR

Lots best about the outdoor biz- the community

B corp- triple bottom line

Caroline Pierce

“really fun to see brands inspire other brand to become B Corps”


“spend time doing things and around people that fuel you”

Daily Routine

morning yoga


have coffee

take the dog out

training in the afternoons

get outside daily

Serena's favorite Books

The Underground Railroad by Colson Whitehead

Mindset by Carol Dweck

How bad do you want it by Matt Fitzgerald

Connect with Serena

email: serenabishopgordon@gmail.com

Facebook: Serena Bishop Gordon

Instagram: serenabg


The Conservation Alliance

California Wilderness Coalition

B corp



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