009: Fynn Glover- How RootsRated went from media to software

June 27, 2017

This episode is my conversation with Fynn Glover. Fynn is the founder and CEO of RootsRated Media. In this conversation, we talk about his Division 1 Soccer career, how he brought RootsRated to life and how it has grown from a media company to a software company.

His story of how he went from “what to build” to building RootsRated into content delivery and then evolving towards software is fascinating.

Show Notes


grew up in Chattanooga TN

played Soccer most of his life

Dad was a physiologist

Mom was an artist

first exposure to the outdoors

Dad took them camping as kids and had a strong high school outdoor program

trail running

Things we talked about

D1 soccer life

Hedge funds

itch to start a business

Create Here (non profit)

His roots interviewing people

Rock Creek

Dawson Wheeler

physical experiences build character and learning

Roots inspiration from interviewing over 1200 college students with is little brother

2-3 key learnings from interviews: where do we go, how do we get there, who do we go with

history of the outdoor discovery platform

the outdoor retailer provided the best information from trip heads to burritos

Gordon Seabury

Grass Roots Outdoor Alliance

future success is for brands and retailers to invest in a customer first strategy

B corp


30 min to an hour of reading with coffee

Favorite Books/Podcasts

Let the Great World Spin Colum McCann

Hamilton by Ron Chernow

Washington: A Life by Ron Chernow

Grant by Ron Chernow

Titan by Ron Chernow

Super Intelligence by Nick Bostrom

Sapiens by Yuval Harari

High Output Management by Andy Grove

Orbiting the Giant Hairball by Gordon McKenzie


Sam Harris

Ezra Klein

Andreessen Horowitz

RootsRated Labs

Connect with




Rock Creek Outfitters



RootsRated Media


history of the outdoor discovery platform


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