Season 1,

014: Mike Glavin- Zenbivy, sleeps than better your mummy bag

June 20, 2017

This episode is my conversation with Mike Glavin. Mike tells us about his background in the outdoor biz and his learnings about launching his new project Zenbivy bed on kickstarter. He had the design and development experience from his years in the outdoor industry and as we find out, kickstarter was an entirely new learning process for him.

His learnings about how we sleep and why mummy bags are not for everyone is very interesting.

Show Notes

Bio

lived all over as a kid, now lives in the Pacific Northwest

worked in television on CNN in control rooms doing audio

MSR/Cascade Designs, GSI, Sierra Designs

first exposure to the outdoors

backpacking with his father

camping as a family

Things we talked about

roles and always been in sales and marketing and has a passion for design

idea for zen divvy came from cascade designs

cascades failure at sleeping bags

John Burroughs

Lee Fromson

backcountry bed at Sierra Designs

getting fired from a job and becoming “fearless” or “fearful”

enlightened gear

outdoor retailer

shifting a well established paradigm (mummy bags/ light and fast)

montbell

stomach sleepers, back sleepers, side sleepers

40% of people sleep style is compatible with a mummy bag

he actually made the system 15 years ago

how sometimes you need to go through the process to get to the valuable work

Big Agnes

Casey Sumnicht

kickstarter

working for family businesses vs publicly traded businesses

Lowepro

working with remote teams

Reese White

Peak Design

Paddling the Olympic Coast and San Juan Islands

Drink Tanks

The Law of the Leader

Minimalism (netflix)

A16

REI

Ten Essentials

Pacific Crest Trail

Appalachian Trail

Wild by Cheryl Strayed

Other Outdoor activities

ocean kayaking and biking

Routines, tips

biking daily

social media to drive the business

Favorite Books

The 22 Immutable Laws of Marketing

Connect with 

Zenbivy on facebook

Links

Zenbivy

 

If you enjoyed this episode with   I would appreciate a review in iTunes & Stitcher

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