066: Don Bushey- How The Wilderness Exchange Unlimited in Denver came to life

January 09, 2018

Show Notes

In this episode Don Bushey tells us about this early days in outdoor retail at The Wilderness Exchange in Berkeley California and how it gave him the inspiration to launch a similar store in Denver, Colorado. We also talk about some of the changes to the outdoor business over the years and what it takes to compete in the current online environment.

First Exposure to the Outdoors

It was as a kid growing up. I grew up in Michigan and we had a choice of several 200-300 foot tall hills which were augmented with trash. Actually a lot of the municipality would dump their trash on top. We actually had one hill called Mount Trashmore, so you know we did a lot of turns and we only had 300 feet to ski so we turned a lot.

Things we talked about

The Eastern Sierra

REI Berkeley

Mountain Hardwear

Sierra Designs

The North Face

Bob Swanson

Royal Robbins

Wilderness Exchange

Jerry Jordan



Bent Gate

Planet Outdoors

Friends of Berthoud Pass

Other Outdoor Activities




Favorite Books

Hawaii by James Michener

Best Gear Purchase under $100

Black Diamond Moji Power Station

Connect with Don 





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