Adventure Travel,
Marketing,
Outdoor Industry,
Outdoor Recreation,
rock climbing,
Season 2,

103: Katie Wade- Katie has lots of great stuff going on and she tells us about a new project about to launch.

May 17, 2018

Show Notes

Katie talks about how she got into the outdoors, some of her experiences with guiding at A16 and Trail Mavens and about a couple new gear rental/borrow programs that you need to know about.

First Exposure to the Outdoors

I was lucky enough to have parents that took me hiking in the local mountains where I grew up. I grew up at the base of the Angeles National Forest in Los Angeles.

My parents are not like big huge outdoor people, but they love nature and they loved taking us on hikes up in the national forest and then we’d do road trips to Yosemite and the Grand Canyon and we’d always stay at hotels. They weren’t big campers but the exposure to camping happens with much later. I definitely had a love for the outdoors from young age because of where I grew up.

Then my parents began prioritizing taking us to the national parks. I got into camping because I went to a summer camp, a sleep away camp on Catalina through the YMCA and got to spend time on the island and it was glorified camping. We had kind of shelters that we would stay in that were open air shelters so you could feel the breeze of the ocean. That was kind of my first exposure to sleeping outside and I just thought I just loved it. I thought it was so much fun and a kind of kept on finding opportunities over the next several years throughout middle school and high school to go on camping trips.

Things we talked about

UC San Diego Outback Adventures

REI

Adventure 16

Outdoor Retailer

Jeff Sheets, Dan Hill, Dan Miller, Tim Richards

8000 Meter Challenge

Clif Bar

Trail Mavens, Sasha Cox

Skip Yowell Future Leadership Academy

Last Minute Gear

Bay Area Wilderness Training

Camber

OIA

Advice, tips

Take advantage of every single opportunity there is to get more involved. So if there is an opportunity to be a part of an event that you know, takes you away from your company or your store or wherever you’re working so that you can get exposure to other companies or other aspects of the industry. I think that we need to encourage everybody to have these kind of cross functional trainings so that we can take all of these bits of information that we find out there and use them to make our industry better. So if somebody is interested in getting into the industry who isn’t in the industry already, I think it’s really important to, you know, if you can go to these industry networking events, whether it be Camber or OIA puts on some throughout the country to those are really helpful.

Other Outdoor Activities

Biking

X-C Skiing

Favorite Books

Walk In the Woods by Bill Bryson

The Monkey Wrench Gang by Edward Abbey

Best Gear Purchase under $100

Darn Tough Socks

Connect with Katie 

wadekatieanne@gmail.com

 

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