128: Angela Hook- Angela packs this episode full of great tips about launching a new Outdoor brand

August 23, 2018

So much goodness in this wide ranging conversation with Angela Hook from Stunt Puppy. If you new to the Outdoor Biz or have a great idea you want to turn into a brand this a must listen episode. Angela brings it big time!

Show Notes

First Exposure to the Outdoors

Growing up in New Zealand, you really only have two choices. You have to embrace it or you have to just kind of become a recluse because you literally cannot avoid the outdoors within New Zealand, which is where I come from. But it’s a different kind of doors, it’s right on your doorstep. Like literally, even our big cities are kind of in the wilderness. There’s just nobody there. We all grew up, being out and about and climbing trees. Well that was how I grew up in New Zealand and I think maybe romantically it’s still like that. So it was pretty unavoidable that we would have an affinity with simply being outside.

Things we talked about

Stunt Puppy

Aspiring Avalanche Dogs

Tai Poutini

Alan McConnon, Mainland Cheese

Advice, tips

I think adaptable is probably the ket, but that goes across absolutely anything. You need to be kind of open to the things that will go wrong, that will teach you how to do it right. And I’m not very good at not being in control, like I’m very type A kind of personality. I think that stands you in a really good stage for developing a career  anywhere because it will give you drive and it will give you the determination. But to develop your type B, which has that openness, adaptability, collaborate, you know, you don’t have to do it all yourself. Ask for help because there are so many people who will help you. And the outdoor industry is a very, well my experience of it, has been a very generous industry with its advice. So be open, be collaborative, ask for help.

Other Outdoor Activities



Stand Up Paddle

Favorite Books/Apps

Every Bastard Says No by

The Art of Racing in the Rain by Garth Stein

The Tao of Pooh by Benjamin Hof

The Te of Piglet by Benjamin Hof

Best Gear Purchase under $100

Gandhi Dog Leash

Connect with Angela



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