162: Joan & Bill Keller- The beginnings of Travel retail, surviving the early days of Amazon and more.

May 21, 2019

Show Notes

Are you in the Adventure Retail biz? Joan and Bill Keller offer tips and advice on surviving thru the early days of online competition and more . . .

First Exposure to the Outdoors

I think for both of us it was family. In my case, my parents moved from Minnesota to San Diego when I was two years old and my sister was seven. For as long as I can remember, every summer we drove to Minnesota.  I have many, many cousins in Minnesota and we would drive to Minnesota. My parents would call it driving straight. No stopping,  2000 miles straight thru.

Like Joan, it started with family camping. We'd go to Anza Borrego and down to La Mission and San Quintin in Mexico and it was hard to get down there back then. But we also did a lot of longer trips to Yellowstone, Vancouver island. I can still see my Mom standing over the Coleman stove.

Things we talked about

Le Travel Store

“Get off your seats and see the world club”

Student Services West

German American Society

Michelin Travel Guides

Eagle Creek


American Tourister


Let's Go Europe

Horton Plaza

Adventure 16 (Wild Horizons)

Changes in Latitude

Other Outdoor Activities


Advice, tips

Know your customer because you can't be everything to everyone. You've got to choose exactly. Really know what that customer needs. And you have to be a brand because brands are ubiquitous these days and you can't rely on them like you could 20 years ago to know, to be exclusive. It's not happening. So you've got to build your own brand.

Favorite Books/Podcasts

Midnight Series

In Our Time Podcast

Uttermost part of the earth by E. Lucas Bridges


Please rate and review us  HERE  Thank you!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top