185: Revenue River- How digital marketing and sales innovation can help you reach more consumers and grow sales.

November 05, 2019

Michael and I talk about how online digital marketing and sales innovation are tactics that help businesses reach more consumers and grow sales & engagement.

Show Notes

First Exposure to the Outdoors

I mean growing up my family was not terribly outdoorsy. I'm from as Burbsy of a community, as you can imagine in Texas. So, outside of a mall and a bowling alley, there wasn't a lot of exposure or anything like that. There was a Creek we would play in as kids, but that's it. What set the hook for the outdoors, the business and just my general passion for it was through my Mom. My mom got this wild idea. She's a triathlete, iron man level, all that kind of crazy stuff. She just called me up one day when I was in college and said, “Hey, we're going to go climb Pikes Peak“. And I'm like, all right, that sounds like fun. And 13 miles later and some altitude sickness, I was hooked on it. So it started pretty quickly there and I haven't been able to slow down since.

Things we talked about

Revenue River

Schedule a call with Michael

we say is we make our clients money

we're a full-service shop. And I know that's kind of a cliche thing to say, but really everything from systems integration, sales systems, eCommerce stores, website design, advertising, multimedia, paid media, SEO, digital marketing with content and all the strategy that ties it all together

CRM architecture (customer relationship management)

Marketing Automation

E-Commerce

Other Outdoor Activities

Backpacking, Hunting, Skiing

Advice

You really need to get with the times' folks. It's time to get your technology in order. And if you're not paying attention to that, giving it the due diligence that it deserves, you're gonna get behind that curve. I touched on it earlier with the whole buying behavior changing and the need to embrace contemporary go-to-market strategies. That's the stuff people really need to pay more close attention to. That direct consumer mentality versus the traditional brick and mortar way of doing things. I think that's the big takeaway I'd leave folks.

Favorite Books/Podcasts

Bushcraft Boxed Set by Dave Canterbury

Favorite Piece of Gear under $100

Sea to Summit Pillow

Connect with Michael

LinkedIn

 

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