197: Chris Goddard-over 40 years in Public Relations

January 28, 2020

Chris and I talk about her career in Public Relations, how PR has changed, and the strategic role they play in their client's businesses today.

Show Notes

Introduction to the Outdoors

It's a two-part story. The first part was really through skiing. I grew up in New York City and my dad took me skiing to a place close to the city. I got hooked from there and then phase two was my passion for sailing and racing sailboats. But it was really when I was young, it was probably when I was eight and I wish I could remember the name of the mountain outside of New York City. It's changed several times, but that was what really got me hooked, getting a kid out of the city into skiing. That was it and I never looked back. I still do a lot of sailing, racing big boats, here in Marblehead as well as in Newport Beach. I just find that it's a great way to lose yourself into the race and you can't think about anything else. And the other thing is no one can reach you. So it's also very physical. That combination gives me a piece of sanity when I really need it.

Things we talked about

SIA

Friends of the Earth

1975 Clean Air Act

OIA Capitol Summit

Rockport

Killington Resort

Merrell

Adidas Terrex

W.L. Gore

PrimaLoft

Nite-Ize

Lifestraw

Ellen video: Dawn Wall, Kevin Jorgensen and Tommy Caldwell

Other Outdoor Activities

Cycling and Sailing

Advice

!t's definitely not for the faint of heart. You have to really love what you do. And what's so easy about this category is that it's an easy category to love. It's not like you're doing PR for a tissue box. I mean, it's an easy category to love.

I think it's doing your homework. Make sure you understand what's going on in the category, read as much as you can about trends. Stay connected to people in the outdoors, look at all of the outdoor job sites. The outdoor industry is welcoming to a degree and we're always happy to network. And for me in particular, someone wants to ask me those questions, I always take the time to talk to them on the phone. That's not always the case in something like investment banking.

You have to be passionate about what you do or find your passion along the way because you're going to be working hard. You don't want to work hard at something that's not going to make you happy.

Banner at OR Show

Passion and Partnership

Favorite Books/Podcasts

Catch and Kill by Ronan Farrow

Favorite Outdoor Gear under $100

Sperry or Helly Hansen Sailing Shoes

Nite ize Headlamp

Connect with Chris

chris@cgprpublicrelations.com

Linkedin

Twitter

 

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