202: Brian Helfrich, Summit Coffee Co.- making a name for themselves in the outdoor space

March 03, 2020

Brian Helfrich, is the CEO and owner of Summit Coffee Co., a national coffee and lifestyle brand that's quickly making a name for themselves in the outdoor space. In addition to operating its own cafés, Summit runs a coffee importing and roasting business, is selling franchise units, and just released instant coffee to its portfolio. Brian is a graduate of Davidson College in North Carolina, with a degree in creative writing and a background in journalism. He and his wife, Tyler, have two kids, and when not working Brian can be found running in the very early mornings.

Show Notes

Introduction to the Outdoors

I grew up in sports and so as the youngest of four boys, I spent all my time outside, whether it was playing soccer or playing in the woods or going on camping trips, and it just became our family thing.

Things we talked about

Summit Coffee Co.

Asheville, NC

Davidson College

Sports Business Daily

OR sign

Find Your Summit

Other Outdoor Activities

Running and Cycling


Ask questions and put yourself out there. Go to events and if there's an adventurer that's speaking at your local outdoor retail store, go talk to them and just really soak up and learn as much as you can. I think that, um, you know, asking questions and again, going back to this idea of curiosity, I think that “curiosity is the engine of achievements”. And so if you want to do something, the best way to approach it is like, okay, let me ask a million questions and that'll probably get you somewhere good.

Favorite Books and Podcasts

Great Mondays by Josh Levine

Peace is Every Step by Tich Nhat Hanh

Let My People Go Surfing by Yvon Chouinard

The Ringer Podcasts

The Bill Simmons Podcast

Favorite Outdoor Gear under $100

Jet Boil

Connect with Brian

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