Season 1,

004: Jeff Sermak- A Sales Manager’s fish stories

June 08, 2017

Jeff Sermak is the National Sales Manager at Eagle Creek and on the Outreach Committee at the Conservation Alliance. He is doing great work at Eagle Creek and has a funny fish story for you.

Show Notes


Grew up in So CA and spent time in the Eastern Sierra.

College in Boulder, CO transferred to USC  to finish degree

Lloyd wright Entrepreneurship program- Skateboard Co plastic skateboards “penny skateboards”

Fraternity ATO alpha tau omega

first exposure to the outdoors

fishing with his Dad with a “snoopy rod”, caught his first rainbow trout

Things we talked about

catalyst for getting into outdoor biz: started out in Action Sports with street league skateboarding

spent some time at Fuel TV

finished degree and was hired in Marketing at Eagle Creek

Currently National Sales Manager at Eagle Creek

Outreach committee member and ambassador with The Conservation Alliance

Daily Routine

read for 30 min or so

uses Outlook as calendar mgmt system

runs daily

Jeff’s Reading List (in no particular order)

Start with Why by Simon Sinek

Let My People Go Surfing by Yvon Chouinard

Wooden on Leadership by John Wooden

Mentor Leader by Tony Dungy

The Power of Habit by Charles Duhigg

Getting to Yes by William Ury, and Bruce Patton

The Tipping Point by Malcolm Gladwell

How to Win Friends and Influence People by Dale Carnegie

Good to Great by Jim Collins

The Advantage by Patrick Lencioni

The Go-Giver by Bob Burg and John David Mann

The Little Red Book of Selling by Jeffrey Gitomer

Tribes by Seth Godin

Financial Intelligence by Karen Berman and Joe Knight

The Art of the Start by Guy Kawasaki

Connect with Jeff


Linkedin: Jeff Sermak


Lloyd Grief Center for Entrepreneurial Studies

Penny Skateboards

The Conservation Alliance


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