012: Jeff Sheets- The life of a sales rep and lumber jack

July 11, 2017

This episode is my conversation with Jeff Sheets. Jeff and his team make up Trailhead Sales and Associates, an Independent Rep agency in the California, Arizona and Nevada. Some of the brands they represent are Eagle Creek, Adventure Medical Kits, Hydrapak, McNett, and Farm to Feet.

In this conversation we talk about how he got into repping and I learned about the hobby of lumber jacking. Enjoy!

Show Notes


Broadcast Journalism, Pierce College in LA

loves all things wood

started and belongs to a lumber jacking

west hills lumberjack club

17 years at Adventure 16

Trailhead Sales and Assoc- CA, AZ, NV-

First exposure to the outdoors

1966 camping, fishing and backpacking in the Eastern Sierra in and around South Lake, Lake Sabrina and North Lake

belonged to boy scout troop 229 out of Encino, CA

Things we talked about

Jim Holton

Peter Whitney

his start completely by mistake at A16

Sports LTD


Mountain Store

Greg and Jim Thomsen

The Mountain Shop

Granite Stairway Mountaineering

Yvon Chouinard, Tom Frost, Warren Harding

Valley Uprising Documentary

Tarzana Glass

Adventure 16

Kenny Newmark

Mic Mead

Grey Standard

Michael Hogdson

Bob Grosse

Mike Wallenfells

Tom Purcell

Larry Harrison

Mark Fulton

Bob Nagy

Richard Stone


Smart wool


Ex Officio

the changes impacting the outdoor industry

“we’re in a time of accelerated change” “we have to always keep moving forward”

Trailhead Sales Team: Jeff Sheets, Lisl Smith, Melissa Wollney

Bill Sterling

The Summit Hut

Dave Baker- Jeremy and Dana Davis

Eastside Sports

James Wilson- Kris Iverson, Todd Vogle

Outdoor Retailer

Salt Lake Bees

Stephen Myers


Apple Notes

Geoff O Keefe

Ted Ganio

Eric Barrett

Opportunities for young folks

“you're not going to start at the top, take what you can get, start at the bottom and work your way up”

“figure out your talent and that you want to do”

“I’ll do anything is the wrong answer”

Routines, tips

walking in the morning

lifelong member of Starbucks- vent nonfat no foam latte

writes down everything

“the outdoor industry makes up some of my closest friends and I’m grateful for that”


still backpack, hiking, fishing, no climbing

Favorite Books

Thomas Friedman

Timekeeper by Mitch Albom

The Wright Brothers by David McCullough

Travels with Charley by John Steinbeck-

The Wilderness World of John Muir

Backpacking One Step at a Time by Harvey Manning

best outdoor gear under $100-

swiss army knife

SIGG water bottle

tenacious tape- mcnett

after bite-  adventure medical kits

reservoir bags- hydrapak

stash bottle- hydrapak

be free- katadyn

pack-it cubes eagle creek

Connect with Jeff




Valley Uprising Documentary

Adventure 16

Gregory Mountain Products



The Summit Hut

Eastside Sports

Outdoor Retailer

The Salt Lake Bees



Adventure Medical Kits


Eagle Creek


If you enjoyed this episode with   I would appreciate a review in iTunes & Stitcher

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