This episode is with Kenji Haroutunian. Kenji has a distinguished career in the Outdoor Biz. He currently runs his firm Kenji consults and is President of Friends of Joshua Tree and on the Access Fund board. We talk about his career and the battle for public lands.
first exposure to the outdoors
was camping with his local Webelo troop.
Things we talked about
Quit his job in the grocery business and took a 70% percent pay cut to join A16. Best thing he’s ever done.
Worked at Outward Bound for a couple years. Focused on their program to get inner city folks outdoors.
Managed LA area stores.
Part of the illustrious crew that managed the A16 Valley store and have been on the Outdoor Biz Podcast.
A16 has spawned over 100 people in the Outdoor Industry.
Started with Outdoor Retailer in 1999. The tornado show!
Became the show director in 2007
Friends of Joshua Tree (Kenji is now President of FOJT)
Learned how advocacy groups interact and work with local citizens and officials.
IMBA (International Mountain Biking Association)
brands can look for local opportunities to empower these local advocacy groups
brands have a direct opportunity to affect diversifying the user base through their outreach, advertising, hiring and recruiting strategies.
Gateway communities to public lands, protected resources and parks are thriving.
use your inherent knowledge as a “digital native” and help brands
the natural starting place is at retail. It exposes you to the entire spectrum of the outdoor business.
Experiential outfitter is also an opportunity to gain valuable experience for an outdoor career
for those in the business now a rising tide is events, local events, shows, competitions, curated activities . . . take someone new out and show them the outdoors. Hike a local forest, etc.
Other Outdoor Activities
skiing, climbing, surfing
Guns Germs and Steel by Jared Diamond
The physics of the impossible by Michio Kaku
On the Nose by Hans Florine
The Adventure Gap by James Mills
Best Gear Purchase under $100
headlamps, you can have enough of them
Apps, Tools, Podcasts